The client perspective on #DoDifferent creative

We know that client insight into what makes great, “Do Different”, creative is really valued by agencies so, together with our friends at Oystercatchers, we brought together eight senior clients for a roundtable discussion on the impact of creativity.

Celebrating the relaunch of the MAA’s #DoDifferent awards, the debate was led by Richard Robinson, managing partner at Oystercatchers, and Matt Sullivan, the member activation manager of the MAA.

Here are some highlights that bring the discussion to life.